Will Fashion save the Music Industry???

The Music industry is doing okay but it will never hit its prime again like it did back in late 90’s. Now in order for them to make money they are leaning towards fashion to save them. Fashion and music of all genres go hand and hand. For example Nicki Minaj is a very stylish woman when it comes to fashion, she even has her own nail polish line. Some might even call her and other big name recording artist fashion Icons. The fans might even want to dress like them because they inspire the fans so much. Since the sale of physical CD’s dropped record labels rely on the sales of merchandise to keep them afloat, if they don’t try to go crazy with the idea and overprice the merchandise. The use of Apples “iTunes” is really hurting the industry. Not only are people not buying physical CD’s anymore but they also are only buying singles instead of the whole album. Justin Bieber is a prime example they sell his name/brand on things such as toothbrushes, pillows, Barbie dolls, Christmas ornaments and many other things. Universal Music Group signed a deal with Tommy Hilfiger on May 26^th of 2011. UMG made it clear that they will not be partnering with the “Tommy Hilfiger” brand, but the deal was to create a rock-‘n’-roll-inspired clothing line for high-end boutiques and department stores. Their plan is to get with artist and bands to create ideas to have there branded merchandise that would be sold to stores. This wouldn’t be Universal’s first time experiencing with fashion. In 2007 they bought Bravado a United Kingdom merchandising company. Bravado reported sales in excess of $300million in 2010 and seen a 28% increase in sales in mid 2011. Music and Fashion will always go hand-in-hand just fashion week in New York. Whether the world is ready to start paying for it is a different story.