Is Givenchy's fame craze over?

Sunday, April 1, 2012


Compared to all the other blogs this one will gear more towards the fashion side of things. There is a huge craze going on with all the celebrities about a specific clothing line called Givenchy. They are a French based clothing line that has all departments covered when it comes to fashion such as jewelry, shoes, handbags, perfume, cologne and cosmetics. In today's fashion you will see almost every celebrity wearing this particular brand. Hubert De Givenchy is the creator of the Givenchy brand. He was born into wealth and had a great passion for fashion. In his past he has worked with some of the top designers of today such as Christian Dior Lucien Lelong and many more. In 1952 he opened the House of Givenchy. He gained popularity but helping Hollywood movie stars. In 1988 he sold his business to Moet Hennessey- Louis Vuitton due to finical reasons. There clothing style is very unique and different from all the others. In 1993 the company achieved a total sales worth of $176 million. Now you can only imagine what it is making today in sales. The spring/Summer collection just dropped and all the fashionable celebrities are all over it. The Givenchy Birds of Paradise Gabardine Blazer is one of the new clothing from this season’s line has a price tag of $4,350. Most of the hip-hop rappers and singers are seen wearing the clothes. The material looks so simple but yet unique at the same time. The question of the day is why do they set the prices so high with crew neck t-shirts running for $785? The next question is will Givenchy stay popular or is their time almost over with? One would think if they made the prices more reasonable and the availability better the company’s income form sales revenue would sky rocket. 

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