The Value of a Business Plan

Sunday, September 30, 2012


Here’s a look into some expert views on the value of business plans. Business plans are very important when trying to obtain funding for your new or existing company or even trying to set long term needs for the company. A business plan is very detailed and it will cover all aspects of a business from market to operations and personnel. According to Rhonda Abrams “Successful Business Plan” when investors or readers are evaluating a business plan they usually spend five minutes reading it. In those five minutes they look at these sections 1.Executive Summary, 2.Financials, 3.Management Section, 4.Exit Plan and/or Terms of the Deal.



The first expert is Gedeon, Dr. Steven, he is and expert on business plans writer and reviewer. He is a professor in Entrepreneurship & Strategy at the Ted Roger School of Management. He has founded or led over a dozen private, public, venture capital and non-profit organizations. He has also published over 100 articles, reports and patents, and delivered over 40 public speaking engagements and on-line videos on personal leadership, motivation, entrepreneurship and teaching.  

Mr. Steven believes that the most important part of a business plan is the Executive Summary, the qualifications of the management team and the Financials. The Executive summary is basically where you sum up all that you propose and bring all your thoughts and planning. The financials is also a big part that will either attract or repel investors.


Next expert is Andrea Cockerton; she is an independent pitch expert and advisor in the United Kingdom. She is the founder of Mudhut Consulting, that works with entrepreneurs of start-ups and more established SME’s on pitching for business critical investment or deals. She is also the co-founder of Brick Hnadbag a company that provides self-defense training for women.


Mrs. Cockerton believes that there are three key essentials to a successful business plan. The first is targeting a growing market with a need for your service or product. Second is having a successful team that is talented and able to execute the business plan. Last is making sure your product or service is ground breaking. She feels that having these things will reassure that you receive financing for your business.




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