Should
Social media and fashion ever be used in the same sentence together? Well now
the way the world is going it would be a taboo not to hear those word together
in a sentence. According to Stacey Bendet of Alice +Olivia “ Fashion is like
storytelling, and social media is another way to tell the story.” Having a
presence on many social media platforms in now key to have a successful
business in any type of business. According to Ari Goldberg, CEO of Stylecaster
“Brand that do not engage in using social media will not be here in ten year to
talk about it!” he also stated that “In old media, content is king, but in new media,
conversation is king.”
They
key to having successful social fashion is not being pushy and trying to sell
to people. It has to be on a more intimate level and make people feel a certain
way when they see a particular item they like. Brands and retailers have to
understand the difference between awareness and Return On Investment (ROI).
Social media in any industry is great to have it allows the company to get more
personal with the people that’s buying their products. It gives the immediate
contrastive criticism.
With
all this talk about how social fashion is good for retailers and brands, it
would be nice to see what social platforms they use. This also would be a great
idea to promote your product or service. Out of all the mainstream social platforms
Instagram was stated as designers personal favorite. It’s simple, and straightforward
and gets right to the point, with just taking a picture and letting to people
comment and or like the picture and track how many of the follower like it. Brands
and retailers night use Instgram to test new designs showing concept ideas. Another
mainstream social platform is Tumblr. Tumblr is a blogger site that has around
140 million users that post 600 times a second.
Additional
Links:
