Social Fashion!?

            

Should Social media and fashion ever be used in the same sentence together? Well now the way the world is going it would be a taboo not to hear those word together in a sentence. According to Stacey Bendet of Alice +Olivia “ Fashion is like storytelling, and social media is another way to tell the story.” Having a presence on many social media platforms in now key to have a successful business in any type of business. According to Ari Goldberg, CEO of Stylecaster “Brand that do not engage in using social media will not be here in ten year to talk about it!” he also stated that “In old media, content is king, but in new media, conversation is king.”  

They key to having successful social fashion is not being pushy and trying to sell to people. It has to be on a more intimate level and make people feel a certain way when they see a particular item they like. Brands and retailers have to understand the difference between awareness and Return On Investment (ROI). Social media in any industry is great to have it allows the company to get more personal with the people that’s buying their products. It gives the immediate contrastive criticism.

With all this talk about how social fashion is good for retailers and brands, it would be nice to see what social platforms they use. This also would be a great idea to promote your product or service.  Out of all the mainstream social platforms Instagram was stated as designers personal favorite. It’s simple, and straightforward and gets right to the point, with just taking a picture and letting to people comment and or like the picture and track how many of the follower like it. Brands and retailers night use Instgram to test new designs showing concept ideas. Another mainstream social platform is Tumblr. Tumblr is a blogger site that has around 140 million users that post 600 times a second.

Additional Links:

Fashion Disruption