Social Fashion!?

            

Should Social media and fashion ever be used in the same sentence together? Well now the way the world is going it would be a taboo not to hear those word together in a sentence. According to Stacey Bendet of Alice +Olivia “ Fashion is like storytelling, and social media is another way to tell the story.” Having a presence on many social media platforms in now key to have a successful business in any type of business. According to Ari Goldberg, CEO of Stylecaster “Brand that do not engage in using social media will not be here in ten year to talk about it!” he also stated that “In old media, content is king, but in new media, conversation is king.”  

They key to having successful social fashion is not being pushy and trying to sell to people. It has to be on a more intimate level and make people feel a certain way when they see a particular item they like. Brands and retailers have to understand the difference between awareness and Return On Investment (ROI). Social media in any industry is great to have it allows the company to get more personal with the people that’s buying their products. It gives the immediate contrastive criticism.

With all this talk about how social fashion is good for retailers and brands, it would be nice to see what social platforms they use. This also would be a great idea to promote your product or service.  Out of all the mainstream social platforms Instagram was stated as designers personal favorite. It’s simple, and straightforward and gets right to the point, with just taking a picture and letting to people comment and or like the picture and track how many of the follower like it. Brands and retailers night use Instgram to test new designs showing concept ideas. Another mainstream social platform is Tumblr. Tumblr is a blogger site that has around 140 million users that post 600 times a second.

Additional Links:

Fashion Disruption

Logic Pro 9 Vs. Pro Tools 10

Their will always be a debate about which is the better DAW Logic Vs. Pro Tools. Some people love to mix and Logic and others love to mix in the industry standard Pro Tools.  If you think about it they both do the same and the end product is the same. If you were to listen to a song or a beat on the radio or even in studio headphones could you tell if the beat was mixed down in Logic or Pro Tools? Could you tell if the song was mixed in Logic or Pro Tools?

Both Pro Tools and Logic can be used to compose, record, edit, and mix. Pro Tools is known mainly for adding the beginning touches to a song better known mixing.  Then it goes to get mastered which is a whole different process and DAW. Logic is more on the artist/ creative side while Pro Tools is on the engineer/technical side.

As for the tech Specs in Pro Tools you can record high-resolution audio up to 32-bit/192kHz and experience exceptionally low latency. Logic has a resolution of 64-bit. Logic on has a total of 64 busses while PT has 256 busses, Logic has 102 software instruments and PT only has 64. With PT you only get 160 Aux channel strips and with Logic you get 255 Aux channels.

Pro Tools is also known for contributing to work in the audio postproduction industry and video editing. When working on Postproduction it is best to work in Pro Tools HD. On Pro Tools HD you can mix in stereo or surround sound basically mono up to 7.1 surround sound.

In conclusion when it comes down to picking which DAW you want it all depends on what you are trying to do and how much you want to spend. Logic runs on Intel Mac and allows you to connect to any audio interface. Now when it comes to Pro Tools you have can now take your session with you wherever you go and mix with out carry an AVID interface along with you. All you simply need is and Ilok, and if you recording you can use any interface you like.  Pro Tools 10 would run you $ 699.00 USD and Logic 9 would run you $199.99 USD

More Links

Tec Specs PT 10

The Value of a Business Plan Pt2

After doing extensive research on expert views of the importance of a business plan when starting a business there are a few things I personally would incorporate into my own business plan. First things first I would make sure the most important section are very detailed and well though out. I would have to make sure all my information is accurate and easy to understand with the appropriate references.

Based on Dr. Steven’s view on the business plans’ Financial summary I decided to get more in depth and through. I did this be getting the most accurate information when it came to monthly staff budgets, how much benefits was going to be provided to them. Next I made changes to the monthly sales and budget. Potential investors want to see how much they will earn back in interest for the money that was originally given to you. Investors want to know that your business will be successful and have a decent budget and gain a huge return on the after tax dollars. Finally I made changes to my start up cost. This portion is very important and should be very accurate and well thought through.

Based on Mrs. Cockerton view on the business plan making sure there is a need for your service or product in a growing market. I changed this part of my business plan because I wanted to make sure that my target market I was going was an actual growing market so I made adjustments and got more detailed with the demographics, psychographics. I also looked into my competition, looked at my current customer base, and analyze my product and service.

I personally think that the sections that are the most important to the investor reading the plan are the executive summary, and the financials. These sections matter the most because they will tell an investor everything about you company and the financials will determine if the investors will make more or not. In the in what it all comes down to is “Will this make the investor gain more passive money”

Below you can find a few links to help you out when trying to write a business plan.

Links:

http://www.inc.com/guides/2010/06/defining-your-target-market.html

   

http://www.inc.com/guides/2010/09/how-to-write-an-executive-summary.html

http://www.resourcenation.com/blog/the-5-most-important-things-your-business-plan-should-contain-that-investors-want-to-read-about/367/

The Value of a Business Plan

Here’s a look into some expert views on the value of business plans. Business plans are very important when trying to obtain funding for your new or existing company or even trying to set long term needs for the company. A business plan is very detailed and it will cover all aspects of a business from market to operations and personnel. According to Rhonda Abrams “Successful Business Plan” when investors or readers are evaluating a business plan they usually spend five minutes reading it. In those five minutes they look at these sections 1.Executive Summary, 2.Financials, 3.Management Section, 4.Exit Plan and/or Terms of the Deal.

The first expert is Gedeon, Dr. Steven, he is and expert on business plans writer and reviewer. He is a professor in Entrepreneurship & Strategy at the Ted Roger School of Management. He has founded or led over a dozen private, public, venture capital and non-profit organizations. He has also published over 100 articles, reports and patents, and delivered over 40 public speaking engagements and on-line videos on personal leadership, motivation, entrepreneurship and teaching.  

Mr. Steven believes that the most important part of a business plan is the Executive Summary, the qualifications of the management team and the Financials. The Executive summary is basically where you sum up all that you propose and bring all your thoughts and planning. The financials is also a big part that will either attract or repel investors.

Next expert is Andrea Cockerton; she is an independent pitch expert and advisor in the United Kingdom. She is the founder of Mudhut Consulting, that works with entrepreneurs of start-ups and more established SME’s on pitching for business critical investment or deals. She is also the co-founder of Brick Hnadbag a company that provides self-defense training for women.

Mrs. Cockerton believes that there are three key essentials to a successful business plan. The first is targeting a growing market with a need for your service or product. Second is having a successful team that is talented and able to execute the business plan. Last is making sure your product or service is ground breaking. She feels that having these things will reassure that you receive financing for your business.

Reference

http://www.ryerson.ca/tedrogersschool/bm/faculty_staff/bios/gedeon.html

http://bpexpertviews.blogspot.com/2012/07/steven-gedeon.html

http://bpexpertviews.blogspot.com/2012/08/andrea-cockerton-angelo-meneguzzi.html

http://www.thenextwomen.com/2008/12/27/expert-interview-13-questions-on-funding-pitching-part-1