The Road to Success:Artist Management

More than likely the road to success for most artists today involves an artist manager. Most artists don’t know where to start on the road to become a star. Here are a few examples of poor artist management and good artist management. To start off with the bad Creedendnce Clearwater Revival had a lack of good management. The manager of the bad was the lead singer John Fogerty. To have a band member, as a manager is a bad thing then it becomes overwhelming and the artist is wearing to many hats. It would have been good for the band if he had taking some courses in business. He led the band to their demise because of his poor decisions. He wanted things to go his way and his way only. They didn’t have a good deal with the record label they were under called Fantasy Records. Causing them to lose all they’re well earned money in some offshore tax shelter, and get lower royalty rates. Next is a good example of how a no name artist can become a star with proper management. A well-known Rap artist by the name of Wale is the perfect example. After he had a few successful mixtapes and singles under his belt that was getting radio play he got signed to a well know Dj by the name of Mark Ronson to Allido Records. In 2009 Wale signed to Roc Nation Management with Madonna, Rihanna, The Ting Tings, Ester Dean and many more. He would later sign a deal to join Rick Ross’s Maybach Music Group in 2011. With a great management team to back him up he released a very successful album late 2011 called “Ambition”. Now Wale is featured on a lot of artist songs and has more a demand for his songs and shows. Having a good manager who knows the right people and what is best for the artist is the key to being the next big superstar. For all you upcoming artist and managers I recommend reading a great and informative book called "This Business of Artist Management" By: Xavier M. Frasconga, Jr. and H. Lee Hetherington.